Free tool
Which website platform is right for your business?
The Website Strategy Advisor recommends how to build your site - Framer, Wix Studio, Webflow, WordPress or a custom build - based on what your business actually needs. Answer a few plain questions and get an independent recommendation in about ten minutes.
Free to use. No account required to begin. Your progress is saved on this device.
Why it matters
The wrong platform gets expensive later
The wrong website platform can look perfectly suitable at launch. The problems appear later: content becomes hard to manage, essential integrations need workarounds, maintenance costs creep up, or the business outgrows a system it can't easily leave. The advisor looks past the first impression to what the site has to do now - and over the next few years.
What it weighs up
A recommendation can't be based on looks alone
- What the site is really for - leads, sales, content or an application
- How much content you have, and who will keep it updated
- Bookings, payments, ecommerce, memberships and accounts
- The other systems it must connect to (CRM, email, stock, analytics)
- Source-code ownership and portability
- Your budget, timeline and where the business is heading
How it works
From your answers to a clear direction
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Tell us about the work
A few plain-language questions about your business, your goals and how you work. No jargon, no account needed to begin.
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We weigh it up
Your answers are matched against what each approach is genuinely good at - ruling out what won't fit, then ranking what will.
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Get a clear direction
A plain-language recommendation, the trade-offs behind it, and the questions worth resolving before anyone starts building.
Genuinely independent
Not a sponsored ranking
We build on every platform the advisor recommends - Framer, Wix Studio, Webflow, WordPress and custom - so the tool points at what fits your requirements, not at the only thing we know how to build. Hard requirements, like source ownership or complex bookings, carry more weight than surface preferences. When two approaches are close, it shows both and explains the question that should decide between them. Sometimes the honest answer is that you don't need an agency at all - and it will tell you that too. See exactly how we make the recommendation.
Make the platform decision before you build
Get a clear recommendation, understand the trade-offs, and identify the questions worth resolving before development begins.