The full drop
A process that needed changing. Information that wasn't being used. An idea that didn't exist yet. Software that needed to move forward. The technology changes.
The work doesn't: understand the problem, find the logic underneath it and build the software that solves it.
Selected projects
Mobile product · Location
An idea for discovering people nearby became a working mobile product built around one important rule: the system needs to know where you are, but another user never does. Findable, Wave and Match turn location into an interaction without exposing it.
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AI agents · Automation
SEO creates data everywhere: search performance, site structure, content, competitors and analytics. I built M7SEO to bring those islands together, work out what is holding a site back and turn the answer into action, right through to preparing the code change for human approval.
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Process · Compliance
A paper HACCP process became software that follows the production itself. Times, temperatures, ingredients, supplier lots, checks and corrective actions are captured as the work happens, while the system guides what needs to happen next. The work creates the evidence.
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Web3 · Knowledge systems
Communities needed to coordinate work, run bounties, meet live and turn what they produced into structured knowledge on-chain. I led the engineering of a five-app platform that brought those activities together around a decentralised knowledge graph.
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RegTech · Modernisation
A live AML and KYC platform needed to move forward without disrupting the businesses already relying on it. I modernised the frontend and runtime, kept more than 1,200 tests green and built configurable theming and customer-facing applications around the core platform.
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Commerce · Operations
One small business created several very different digital problems: selling food, running a sharpening service and managing food-safety production. I built the websites, commerce, infrastructure and HACCP software around one connected platform rather than treating each as a separate project.
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Website · Salisbury
Sometimes the problem really does just need a good website. I built Moonrakers a simple, fast place for people to find classes, meet the coaches, understand the club and get in touch, without giving them a platform they did not need.
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Fintech · Business process
Business onboarding meant navigating a large set of questions, rules and conditional paths for companies, sole traders and directors. I helped turn that complexity into a digital process customers could actually move through.
Telecoms · Information architecture
A huge support estate only works if people can find the right answer. I worked on turning that volume of information into a clearer, more accessible support experience for millions of customers.
E-commerce · Product configuration
Buying made-to-order furnishings involves choices that are difficult to explain with a conventional product page. I helped turn those options into an interactive configurator customers could use to build the product they wanted before buying it.
Enterprise · Interactive
A set of corporate values needed to become something people could explore rather than another document to read. I helped turn them into an interactive digital experience for employees, recruits and customers.
Consumer · Campaign
An on-pack promotion needed to turn millions of physical products into a simple digital route to prizes. I worked on the consumer-facing experience behind the Happy Chewsdays campaign.